After the birth of my first baby boy in 2016, I found being a first time parent so challenging and life changing. So much so, I decided to become a "mompreneur" from necessity, when I couldn't find quality products that were cool AND functional that I actually needed to help care for my son.

Each product is thoughtfully designed with a purpose and sourced from only the best! I am inspired to create baby products you actually need that are fun, classic and whimsical; inspired by our baby's world.